Café Jaguari

A Legacy of Tradition and Quality in Every Cup

Founded in 1953, Café Jaguari began as a partnership between Pedro Labs and Francisco

Avanzi in Ribeirão do Sul, SP, focusing initially on rice processing. The company's journey into

coffee started in the 1970s when they began trading coffee in parchment (unhulled). In 1982,

Pedro Labs and Francisco Avanzi acquired Café Jaguari from Laerte Lazzarini, marking their

entry into the roasted and ground coffee market.

Craftsmanship in Every Bean

Café Jaguari has grown from its early days of trading coffee to a brand that now stands for

quality and tradition in every cup. The company moved to Ourinhos, SP, in 1987, expanding its

reach and refining its coffee production methods. Today, Café Jaguari continues to produce

premium roasted coffee with a focus on flavor and quality control at every step.

New Horizons

With over 40 years of experience in the coffee industry, Café Jaguari has embraced new

opportunities and continually innovated in coffee production, ensuring that each cup offers an

authentic Brazilian coffee experience. Their dedication to quality and tradition has earned them a

reputation for excellence in the Brazilian coffee market.

Mission

To produce high-quality coffee that celebrates the rich heritage of Brazilian coffee while

embracing innovation. Café Jaguari is committed to delivering superior coffee to coffee lovers

everywhere, from its roots in Ourinhos, SP, to the world.