Café Ouro Verde

Building a legacy of excellence and innovation in every cup.

Nestled in the heart of Cruzeiro, São Paulo, Café Ouro Verde’s story began in 1943, driven by

the entrepreneurial spirit of Lauro Garcez Novaes. From its early days, the company focused on

providing high-quality, freshly ground coffee, quickly becoming a beloved local brand. Today,

under the guidance of the fourth generation of the Novaes family, Café Ouro Verde continues

to thrive, maintaining its core values of quality, innovation, and community.

Crafting Excellence with Every Roast

At Café Ouro Verde, coffee isn’t just a product—it’s a craft. With a deep commitment to quality,

each batch of coffee is carefully roasted and refined to highlight the rich flavors of the Paraíba

Valley. Over the years, the company has embraced new technologies while staying grounded in

its roots, ensuring each cup reflects the expertise passed down through generations. The result is

a coffee that brings together tradition and modernity in every sip.

A Commitment to Community and Sustainability

Café Ouro Verde’s commitment extends beyond the coffee bean. The company has built lasting

relationships with local coffee producers, working directly with farmers to promote sustainable

practices and fair trade. With a focus on preserving the environment and supporting local

communities, Café Ouro Verde is dedicated to creating a legacy that benefits both the land and

its people for generations to come.

Mission

Café Ouro Verde’s mission is simple: to offer exceptional coffee that combines the best of

tradition, quality, and sustainability. By embracing innovation while honoring its heritage, the

brand continues to bring its customers a cup of coffee that is rich in flavor, history, and care.